When you choose to grow your business and pay for the services of a freelance copywriter, you want to get your money’s worth.
With the right copywriter on your project, bring the following five things to the table to save hours and reduce expenses.
Focus on Communication
So long as you have a professional and skilled copywriter on your team, many of the time-consuming activities, which accrue unexpected expenses, can be avoided with impeccable communication.
When you speak to your copywriter openly and honestly, he or she can learn your goals, brand voice, and audience quicker.
When communicating with your freelancer, keep these concepts in mind:
- Ask questions
- Provide details and resources
- Be mentally present and engaged during your meeting
Do Your Own Market Research
While a freelancer dedicates part of the research phase in all copywriting project to market research, the more you supply as a client, the less time needs to be budgeted for the search.
You can save time and money when you tell your freelance copywriter:
- Keywords your audience uses to search for you
- Your competitors
- What your unique selling point (USP) is
As a freelance copywriter myself, I am inspired by deadlines. And in the world of professional writing, I am certainly not alone.
Because it is your project, you can inspire your copywriter to create great work with a mutually-agreed upon deadline. Never leave the due date wide open.
When you create a deadline, you invent a sense of urgency and importance in the mind of your freelancer. And when he or she feels like the project is important, it will be prioritized on their schedule.
Paying more is not the only way to make a freelancer prioritize his or her work. Use this psychology tip to get your money’s worth.
One of the first deadlines you should set is a feedback point. Before you fully unleash a copywriter on a project, ask him or her to submit an outline or rough sketch.
Offer honest feedback. Is this the direction you wanted? Is there anything more you would want to see? Is everything included?
If you’re paying by the hour, feedback is a preventative tool to keep projects under budget.
Just like how a few inches to the left during an airplane takeoff from JFK can take you to Los Angeles rather than Seattle, you can prevent a wide gap between intended results and reality with consistent feedback.
You don’t want to pay for the trip from LA to Seattle, too, do you?
Know What You Want
Since you have made the decision to hire a freelance copywriter, you need something written professionally.
Why are you choosing to pay a writer to create this particular project? Is it because:
-You need an email campaign to launch a new product?
-You need to boost your search traffic with high-quality, keyword-rich blog posts?
-You need fresh website content that works for mobile users?
Make sure you know why you’re working with a copywriter in the first place. Then keep that reason in the forefront of your mind. It will keep the work focused and on track.
Are you satisfied with your working relationship with your copywriter or other creative freelancers?