If you’re like me, you enjoy working on your website. You want the hours and hard work you put into your site to bring a return on investment. You want your website to make you money.
As a professional copywriter, I’ve seen websites that just don’t make the grade. They’d be picked last in a school-yard game of kick ball. Unfortunately, an old website that looks like it was designed in the 90s isn’t the only way your website can lose you money. Keep reading to learn more about how you can avoid these common mistakes.
1. Bad Layout Design for Your Target Audience
As a money-making tool, your website must speak to your audience. Their first impression must be positive and draw your ideal client in. Fortunately, a lot of the design work has been automated for us. We can utilize templates or hire a web designer to really make our site shine.
But if the beautiful layout we spent good money on doesn’t speak to our targeted audience, is it worth it? Before you go and change your site layout or invest in its face-lift, do some research. What kind of website would someone looking for your offering expect to see? Do they expect a professional layout or a magazine style?
To educate yourself on your layout decision, take a look at your competition. If the majority of people in your field have their websites designed a certain way, you can probably take that as a hint. The good thing about your website layout is that if you have a theme or template, you can experiment with it and see what works best. If you notice a higher bounce rate on your site (that is people leave your site quickly before spending much time on it) you should reconsider your layout.
2. Poor Copywriting
The written words on your website are crucial to your success. If the words do not provide adequate information about your offering, are not designed to sell your products/services, and don’t engage viewers, they are losing you money.
As a professional copywriter, every day I help website owners create website copy and content that engages viewers. Always consider your prospect’s perspective. What would they be looking for on your site? What do you want them to do? Clarity of purpose is the antidote to poor copywriting. Great copywriting gets people to take action on your site so they buy or sign up.
It’s a simple formula. Great copywriting equals better sales. Improving the copywriting on your website will make you more money. If you have more questions about improving the copy on your website, contact me today.
3. Unclear Calls to Action
A call to action or CTA is when you ask or tell your prospect to do something. Most ads have a call to action which includes something like “buy now,” “click here,” “comment below,” or “get coupon code.” If you do not have a clear call to action on each page of your website, you are not optimized to make money.
When writing and designing your website pages, always be clear on exactly what the call to action of each page will be. Before you even start building the page, you should define exactly what you want your prospect to do. Do you want them to subscribe to your newsletter or comment on your post? Having this clarity, will improve your effectiveness and make you more money from your site.
4. Lack of Lead Generation
As a money making tool, a website is only as good as it can generate leads. Whether those leads come from search engines or word of mouth, your website must be able to capture them and nurture them into clients or sales.
The first step to great lead generation is having a website optimized for SEO. As a copywriter, I create SEO blog posts and website pages for clients to help their sites get ranked better on search engines.
Getting viewers to your site is only half the battle. When they get there do you have a way for them to become leads? Every site optimized for lead generation will have a clear contact page where a prospect can fill out a quick form to get in touch with you. Your site should also have a contact phone number on it so people could reach you directly. These direct leads are hard to get but can turn into lucrative sales.
The other form of lead generation is the nurturing approach. In this approach, you ask the prospect to sign up or subscribe and give you their email address. When you have this, you can send them newsletters, discounts, and other marketing materials to keep them engaged.
If your website isn’t making you money, it’s losing you money. Although it is fun to operate a website, it’s even more fun to make money while doing it. Follow these simple steps to avoid a website that loses you money and turn results around in no time.
Want help making money from your website? Contact me today about my professional copywriting services.